Who works here

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Danielle Beattie – Operational Support

Danielle joined Play Wales in June 2021 as Operational Support. Her primary roles are to oversee Play Wales’ move to new premises and to lead in the introduction of a new customer records management system. Danielle graduated in 2005 with a BA in Business, Accounting and Finance and since then has worked primarily in the public sector where she undertook a range of roles, from staff mentor and trainer to executive assistant. When not at work, Danielle spends her time with her young family and CrossFit training.


Emma Butler - Events Coordinator

Emma supports Play Wales in the delivery of training and events contributing to the continued professional development of the play and playwork workforce in Wales. She has worked within the voluntary sector for 20 years advocating, promoting and training others in children’s rights. Emma began her career developing play services for Barnardo’s Cymru. A long time supporter of Play Wales, she joined the team in 2022. She is based in Mid Wales and when not working, can be found playing with her daughter, growing flowers, mountain walking, river swimming or attending (and organising) festivals.


Mike Greenaway  Director

Mike has been the Director of Play Wales since its inception in 1998. In this role he has been instrumental in advising Welsh Government on the development and adoption of the world’s first national play policy; in planning its implementation strategy and subsequently the development and application of the ground breaking Play Sufficiency legislation.

Mike has extensive experience in the delivery and management of play provision and playwork, including establishing local, regional and national charities. As a member of the World Board of the International Play Association (IPA) since 2008, with colleagues, he contributed to the development of General Comment 17 that supports the Article 31 of the UNCRC. Mike is treasurer of the IPA.

Mike is also a vice chair of the UK Children’s Play Policy Forum, a Trustee of Learning through Landscapes and member of the UK Play Safety Forum and Children in Wales' Policy Council. He has been a LEA education advisor, a county youth officer, a playworker on adventure playgrounds, a youth and community worker and many years ago trained as a teacher. He continues to practice playwork every summer at his village playscheme where he is the Chairperson of the village play association. He has four children and seven grandchildren who keep him laughing, young and tired!


Paula Harris – Project Officer

Paula is the officer for the Community Play Ambassadors project with responsibility for the co-ordination of a range of training and development activity in Cardiff and the Vale of Glamorgan as part of the Healthy and Active Fund programme. Paula begun her career in playwork in the late 80s working in a variety of settings. Since then she has been employed as a play development officer, play association project co-ordinator and regional executive officer covering Merthyr Tydfil, Blaenau Gwent and Caerphilly and more recently Senior Director at Duffryn Community Link in Newport. Paula has been a playwork trainer for 25 years and completed a Masters degree in Play and Playwork at the University of Gloucestershire in 2012. In her spare time you’ll find her at punk and heavy metal gigs or yomping up hills.


Martin King-Sheard - Workforce Development Officer 

Martin is the Workforce Development Officer and has lead responsibility for policy and strategic development related to the learning and professional development of the play and playwork workforce in Wales. He is based in North Wales and has worked for Play Wales since 2006. He began his playwork career in 2002 as a play development worker with a small charity in Sherwood, Nottingham. When not working he is mostly likely to be found playing with his family on the beach, juggling or training for a triathlon.


Marianne Mannello - Assistant Director (Policy, Support and Advocacy)

Marianne is an Assistant Director (Policy, Support and Advocacy). She has over 25 years experience in many aspects of play and playwork, including play strategy consultation and development. Marianne has worked with the Welsh Government to support the development of a toolkit to support local authorities to undertake the Play Sufficiency Assessments. She is an Honorary Research Associate in the College of Engineering at Swansea University. In her spare time she enjoys reading, cooking listening to up and coming (and some old, established) bands and strives to master the hula-hoop.


Ruth O’Donoghue – Finance Officer

Ruth joined Play Wales in November 2015 and is responsible for the accounting and financial systems, working part time from our office in Cardiff.  She graduated from the University of Glamorgan with a degree in Business Accounting and continued to gain her chartered accountant qualification (ACCA) while working across varying sectors in accounts departments. Prior to Play Wales Ruth worked for a charity providing supported accommodation and support services in Wales. When not working Ruth enjoys time with her young family and forever answering ‘Why?’!





Rachel Pitman - Communications Officer

Rachel joined the Play Wales team in June 2022 as the Communications Officer. Her role is to support the communications manager with promoting the work of Play Wales and its partners across the organisation’s communications channels. Rachel has previously worked in communications in both the higher education and social care sectors – most recently as the communications lead for the Association of Directors of Social Services (ADSS) Cymru, which has prompted her desire to work in support of children and young people. Alongside her work, Rachel is studying to become a children’s counsellor and currently volunteers as a Childline counsellor. She also took some time out to gain experience of working with children as a teaching assistant. Rachel has two young children of her own who keep her very busy, as well as a penchant for DIY, long walks and early 2000s indie music.


Angharad Wyn Jones - Communications Manager

Angharad joined Play Wales in 2006 and is now the Communications Manager. She is responsible for the information service which includes maintaining the website, leading on the production and proofing of Play Wales publications, co-ordinating media enquiries and translation, and maintaining the library. Angharad is also responsible for the organisation’s social media channels. She is a member of the Children’s Play Information Service (CPIS) Advisory Group and the Playday Steering Group. When not working Angharad enjoys travelling across the world and watching the Welsh rugby team.






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